About Us

Welcome to Mimi & Rae! We are a mother (Mimi) and daughter (Raechel) team from Southern California, taking the risky leap from running large mainstream big box retail to crafting our own little store that features west coast minimalist chic women's clothing and accessories. We saw a need to move away from fast fashion and towards ecologically responsible and sustainable clothing. Our styles reflect an elevated basics look, that compliment every wardrobe. We want you to feel good about what you wear. From our soft cozy hand curated fabrics to our careful selection of each brand, we are committed to social and environmental responsibility and carry lines created by women and made in the USA as much as possible - as well as lines that give back to their communities with every purchase we make.